The Mobile Momentum

United Kingdom: When I first opened an app on my phone that let me stream a live esports match and place bets in real time, I noticed a split second delay between my tap and the confirmation. That lag was the first hint that mobile was already outpacing desktop in speed and convenience.

Why the Shift to Mobile Matters

United Kingdom: When a typical Brit spends an average of 4 hours a week on a smartphone, a sizeable chunk of that time is spent on gaming apps. In 2023 the UK mobile gaming market generated £1.2 billion in revenue, up 12 % from the previous year.